Microsoft Research Finds Organizations Across Industries are “Embracing Tech Intensity As a Key Driver of Competitive Advantage”

Microsoft polled 700 executives across industries for their “State of Tech Intensity 2019” study. “Tech Intensity” is defined as the applied use of a creative, entrepreneurial mindset to invent new digital capabilities using advanced technologies such as AI and IoT. Key findings from the study:

Every company is becoming a tech company: 73% of companies are embarking upon their own IP creation using next-generation technologies such as machine learning (39%), IoT (37%), AI (32%), blockchain (29%) and mixed reality (21%).

33% of respondents saw tech intensity as improving access to financial services.

Impact of tech intensity of corporate culture. Embracing next-generation tech is seen as essential for talent retention.