JP Morgan launches all mobile bank, “Finn”, with analytics/strategy exec at the helm

Happy New Year…

JP Morgan Chase in December 2018 launched “Finn by Chase”, its all mobile bank, which lets customers:

Set autosave rules to set aside cash for short-, mid-, or long-term savings goals

Track spending with Finn’s insights and trends, with colorful breakdowns

Rate purchases with smileys and emoticons to see what they enjoy(ed) buying

To “give you everything you need from a bank, on your phone.”

Finn competes with other online banks, including Marcus by Goldman Sachs, American Express, Ally, Simple, Chime, Capital One 360, etc.

JP Morgan veteran Melissa Feldsher is leading the Finn effort – she has been with the firm for 16 years and before Finn had senior strategy, head of capital stress testing, corporate finance analytics, and manager research roles.

JP Morgan has been busy with ML, AI and data science hires. A few months ago they took Google’s Head of Product Management to become JPM’s Global Head of AI (Technology), in addition of course to the high-profile ML hire from Carnegie Mellon, also last year.