Microsoft Research Finds Organizations Across Industries are “Embracing Tech Intensity As a Key Driver of Competitive Advantage”

Microsoft polled 700 executives across industries for their “State of Tech Intensity 2019” study. “Tech Intensity” is defined as the applied use of a creative, entrepreneurial mindset to invent new digital capabilities using advanced technologies such as AI and IoT. Key findings from the study:

  • Every company is becoming a tech company: 73% of companies are embarking upon their own IP creation using next-generation technologies such as machine learning (39%), IoT (37%), AI (32%), blockchain (29%) and mixed reality (21%).
  • 33% of respondents saw tech intensity as improving access to financial services.
  • Impact of tech intensity of corporate culture. Embracing next-generation tech is seen as essential for talent retention.

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Written by

Daniel Enskat

Daniel has written over a dozen books on the global asset management industry and has lectured at universities around the world alongside speakers such as Secretary of State John Kerry, Dr. Mark Mobius, ex-Fed Chairman Alan Greenspan, Professor KC Chan and former Prime Minister Gerhard Schroeder.

He is widely sought after for presentations, discussions and his perspective on the global asset management industry, and in the last two decades has advised hundreds of investment management CEOs on strategy and global expansion.