Nicholas Moch joined SEB in 2008 as Head of IT Governance and four years later took over Information, Strategy, Architecture, and Emerging Technologies at the Nordic Financial Services Group.
About a year ago, he was handed a “Supernova Award” in Silicon Valley for the way SEB uses AI in its digital interactions with customers, and the innovative use of emerging tech.
SEB had created Aida, above, an AI Assistant for internal IT assistance and external chats. Aida is based on AI platform Amelia, developed by IPSoft. IPSoft has a case study on the development and the deployment of Aida for SEB on its website.
Aside from the prize for SEB and Moch, employees and customers seem happy:
“We see this as an exploratory journey in which we start with small, narrowly-defined application areas,” comments Nicolas Moch. “The main purpose of this venture is to create an entirely new channel in which customers can get answers to their questions as quickly and efficiently as possible at times that suit them.”
It definitely worked for Moch – last month SEB made him Group Chief Information Officer – thanks, Aida.
To read the full case study and examples of other asset managers’ use of AI internally and externally, click here.