Facebook To Put FB, Messenger, WhatsApp and Instagram into One Platform

Facebook is taking greater control over the back-end connections between Facebook, Messenger, Instagram and WhatsApp, including encryption. The initiative is supposed to be implemented by 2020 and comes directly from CEO Zuckerberg.

As mashable reports, Facebook is looking to stop the fading interest in the social network and hopes to benefit from the popularity of the other brands, including greater control over the companies.

The latter caused trouble already – the founders of WhatsApp and Instagram have moved on recently.

More control, combined infrastructure and a mixture of brands. On the one hand this is great for data collection and AI efforts, on the other hand customers might not be all that excited.

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Written by

Daniel Enskat

Daniel has written over a dozen books on the global asset management industry and has lectured at universities around the world alongside speakers such as Secretary of State John Kerry, Dr. Mark Mobius, ex-Fed Chairman Alan Greenspan, Professor KC Chan and former Prime Minister Gerhard Schroeder.

He is widely sought after for presentations, discussions and his perspective on the global asset management industry, and in the last two decades has advised hundreds of investment management CEOs on strategy and global expansion.

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